What Makes a Company Successful at Using AI?

Vistra, a major U.S. power producer, had a problem. For its plants to operate efficiently, workers had to continuously monitor hundreds of different indicators, tracking temperatures, pressures, oxygen levels, and pump and fan speeds — and they had to make adjustments...

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Are Brand Mentions Important to Google’s Algorithm?

Google’s John Mueller was asked if “unlinked brand mentions” were important in Google’s algorithm. It was apparent from John’s response that “brand mentions” is probably not a real thing in Google’s algorithm, but he also said that there may be value to site visitors...

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Digital retail: how to optimise success

The last year has certainly changed the high street as we know it. We have seen stores closing and shopping centres left entirely empty. As millions of retail staff across the country were put on furlough, virtually all retail businesses regardless of size had to...

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